BrandNet Group’s Continued Commitment to Veterans: Supporting the Poppy Ball 2024

BrandNet Group, through its subsidiary Military Shop, is proud to continue its longstanding support of veteran communities by contributing to the highly anticipated Poppy Ball 2024, hosted by RSL LifeCare. With a donation of products valued at $1,460 for the silent auction, Military Shop is helping to raise funds for veterans and their families, contributing to this important cause.

Following the immense success of last year’s sold-out event, where over $175,000 was raised for veterans, RSL LifeCare is gearing up for an even larger function in 2024. With double the expected attendance, the 2024 Poppy Ball promises to be an unforgettable evening dedicated to honouring and supporting Australia’s veterans.

The BrandNet Group is one of Australia's biggest private donors to military and service-linked charities. Over the years BrandNet has given thousands of hours in support of organisations dedicated to improving the lives of current and former serving members and their families, and has donated more than $1 million in direct funding. We have also helped thousands of veteran organisations raise millions of dollars for their charities and have engaged millions of people in sharing our nation’s proud military history.

Learn more about BrandNet's community support.

Military Shop’s Proud Contribution

Military Shop, part of the BrandNet Group, has consistently shown its commitment to veteran welfare through donations, sponsorships, and community engagement. For the Poppy Ball 2024, Military Shop is donating a selection of products for the silent auction, with a total value of $1,460. These contributions not only help raise crucial funds but also offer attendees the chance to take home meaningful, high-quality military-themed memorabilia.

A Legacy of Support

Last year’s Poppy Ball raised over $175,000, helping to fund free services for veterans and their families. RSL LifeCare’s mission to provide essential support, including housing, healthcare, and wellbeing services for veterans, aligns closely with Military Shop’s ethos of giving back to those who have served.

With its support for the Poppy Ball 2024, Military Shop once again demonstrates its dedication to improving the lives of veterans and ensuring they receive the respect, recognition, and assistance they deserve.

About the Poppy Ball

The Poppy Ball is an annual fundraising gala hosted by RSL LifeCare. The proceeds go directly toward funding their free services for veterans and their families. These services provide vital support, offering assistance that ranges from mental health and counselling to social services and community engagement for veterans who have bravely served the country.

Join this incredible event to show your support for veterans and their families. Don’t miss out on an unforgettable night of honour, entertainment, and fundraising.

Event Details: Poppy Ball 2024

• Date: Saturday, 23 November 2024
• Location: Victoria Barracks, Sydney
• Guests: 800 attendees, including government representatives, defence members, industry leaders, corporates, and the public.

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