The Inaugural Australian Animal Distinguished Service Award: Recognises War Animals

The Australian Animal Distinguished Service Award came to life through the initiative of the Australian War Animal Memorial Organisation (AWAMO), after the UK raised the idea of Australia creating its own award for animals in service. Nigel Allsopp, the Blue Cross Representative, had already presented the British medal to Australian and New Zealand animals, but the feedback from the UK was clear: Australia needed an award that was more relevant to its needs and finances. AWAMO decided to step in and design a unique medal, working with Military Shop to bring the vision to life. The award not only honours Australian animals but also includes animals from New Zealand, reflecting the strong ANZAC connection.

The Australian Animal Distinguished Service Award will be announced annually on February 24, coinciding with National Day for War Animals. This date serves as a powerful tribute to the remarkable animals who have dedicated their lives in service to our country and communities. The inaugural award ceremony in 2025 will mark the beginning of a special tradition, honouring the extraordinary contributions and sacrifices of these animals.

Nigel with Venus

The Heart of the Award

The main aim of the award is to recognise the incredible service of animals—both in the military and in civilian roles. It has two categories: 

1. Service Animals: This covers animals who have served in Defence Forces or Emergency Services and shown extraordinary service.
2. Civilian Animals: This category celebrates animals that have made a significant impact on individuals or communities through their service.

Why the Award Matters

AWAMO wanted to create something that recognised the vital role animals play in so many different fields, Defence, emergency services, security, and beyond. Animals like working dogs often serve in the most challenging conditions, making huge sacrifices without ever asking for recognition. This award is our way of saying "thank you" and offering them the recognition they deserve. 

Working with Military Shop

Nigel designed the award himself and chose to collaborate with Military Shop for its production. AWAMO and Military Shop have built a strong, long-standing partnership, with Military Shop being a trusted supplier of medals and military memorabilia. Their expertise in crafting high-quality items ensured that the award would truly capture the significance of the animals it honours.

The Purple Poppy Collection by Military Shop is a meaningful way to honour the service of animals in the military and beyond. A portion of the proceeds from every purchase supports AWAMO and their vital work. To date, Military Shop has raised $50,000 for AWAMO through this collection, helping fund care packages, recognition efforts, and advocacy for retired military animals. By purchasing a Purple Poppy, you're directly contributing to the wellbeing of these extraordinary animals and their legacy.

Explore Purple Poppy Collection  

Selection Process 

The process for selecting the awardees is thorough and considers the animal’s achievements. A panel of experts, including representatives from the Defence Force, emergency services, animal welfare groups, and RSL/RSA, will review nominations. The final selection is made by the President of the panel, ensuring that only the most deserving animals receive the award. Visit Australian Animal Distinguished Service Medallion Policy to know more. 

AWAMO’s Role in the Bigger Picture

AWAMO has been a strong advocate for military working animals for over 20 years. They’ve provided essential care packages for dogs deployed in places like East Timor and Afghanistan. This award is just the next step in their mission to give military animals the recognition they’ve long deserved. 

Celebrating the Bond Between Animals and Handlers

This award isn’t just about the animals, it’s about the bond they share with their handlers and caregivers. The teamwork between an animal and their human counterpart is often the difference between success and failure on a mission. The award is as much a recognition of the humans who care for and work alongside these animals as it is a celebration of the animals’ service. 

Manic at AWM on 24 February 24, 2025

Meet the First Recipient: Manic 

The very first recipient of the Australian Animal Distinguished Service Award was Manic, a Belgian Malinois who served with distinction in the 2nd Commando Regiment. Manic completed numerous deployments, including to the Middle East, where he played an essential role in supporting Australian forces and coalition partners. His courage, dedication, and unwavering commitment made him a true hero. Even in retirement, Manic continues to serve as an ambassador for military working dogs, advocating for their recognition and ongoing support.