BrandNet’s Commitment to Supporting War Animals
BrandNet has contributed $61,121 so far in support of war animals, with $10,203 donated in 2025 alone. This remarkable commitment highlights BrandNet's dedication to honouring the vital role animals play alongside military personnel, consistently supporting these unsung heroes through ongoing donations.
BrandNet's Purple Poppy Donation to AWAMO as of 2025
The Purple Poppy Initiative
The Purple Poppy is a collaborative initiative between BrandNet and the Australian War Animals Memorial Organisation (AWAMO), dedicated to raising funds for war animals with every purchase. This initiative honours the animals that protect, comfort, and serve, leaving a lasting impact on our history and in the hearts of Australians.
Explore the purple poppy collection
Supporting War Animals
Through its partnership with AWAMO, BrandNet helps preserve the memory of these war animals with memorials and educational programs, while also supporting retired service dogs and other projects that aid both veterans and animals.
By supporting the Purple Poppy, you’re directly helping to sustain these vital initiatives. Whether by raising awareness or contributing to services that assist retired service animals, every effort counts.
Shop now at https://thepurplepoppy.com.au/ to show your support and make a difference. Every purchase helps honour these brave animals and ensures their contributions are remembered for generations to come.
