Lest We Forget
Season of Service Sale
Our biggest sale of the year is here, featuring new releases and limited items available!
Honouring the ANZAC spirit of Courage, Mateship, Loyalty, Honour, and Remembrance with new commemorative releases and exclusive seasonal offers.
Service Commemoration Collections
Each year, we release new commemorative pieces in honour of the ANZACs! It reflects our ongoing commitment to ensuring the ANZAC spirit remains alive for generations to come. This spirit lives on through the values they embodied: Courage, Mateship, Loyalty, Honour and Remembrance.
This year, we are proud to introduce new product releases alongside exclusive seasonal offers across selected commemorative and military merchandise. These pieces serve not only as tributes to their legacy but also as lasting reminders of the sacrifices made in service to our nation.
Explore this year’s commemorative collection and discover meaningful items created in honour, respect, and remembrance.
-
Valour Bear® Limited Edition
Meet Private William “Billy” Bailey! He comes with certificate of authenticity and is limited to only 500 bears worldwide. -
I Remember Collection
A meaningful way to honour remembrance in everyday life. Choose between Red and Purple Poppy items. -
Limited Edition Brooches
Limited to just 250 brooches, each piece is uniquely numbered and comes with a Certificate of Authenticity. -
Nature of Remembrance
Timeless symbolism of the poppy with Australia’s most meaningful flora! Each represents service and national identity.
-
One Heart, Two Souls
The story of the Australian Light Horse is one of courage, endurance and an unbreakable bond between soldier and horse. Grab figure today! -
Army 125 Collection
Created to mark 125 years of Army service, these pieces are intentionally timeless, bearing the inscription “Serving the Nation Since 1901”. -
Navy 125 Collection
This commemorative collection honours Royal Australian Navy’s proud naval legacy through a curated range of keepsakes and everyday items. -
CIIIR Tudor Crown Collection
A new crown and a new chapter of service! Shop new releases and secure items from the beginning of the King’s Crown era.
Other Popular Collections! Special Anzac Season Offers
Explore our most popular collections, now available with exclusive ANZAC season offers for a limited time!
-
Up to 90% Off
Anzac Season Essentials
Big savings across apparel, gifts, and field gear.
-
Up to 40% Off
Crossing the Line
Celebrate milestones and traditions with marked-down items
-
SPECIAL ITEM! Up to 80% Off
EIIR (Queen's Crown)
Honour the Queen’s Crown with limited exclusive pieces
-
Up to 60% Off
Fram3d Display Frames
Showcase your items & keepsakes with 3D expandable framing
-
Up to 40% Off
Vertx Tactical Gear
Tactical apparel and gear at remarkable limited-time prices
Valour Bear® – Limited Edition
This Valour Bear® is part of a strictly limited release of just 500 bears worldwide.
Each bear:
• Is individually numbered
• Forms part of the official Valour Bear® series
• Is crafted to the highest quality standards
• Is designed to be cherished, displayed, and passed down
This first release marks the beginning of an ongoing commemorative collection, each Valour Bear® telling its own story of service and sacrifice.
Nature of Remembrance Limited-Edition Brooch Collection
For collectors and those seeking a complete commemorative statement, the Nature of Remembrance Limited-Edition Brooch Collection brings all six designs together as one unified set. Presented as a meaningful tribute to service, sacrifice and Australia’s natural heritage, the complete collection offers a rare opportunity to preserve the full story in a single presentation.
SHOP COLLECTION
Vertx Clearance Collection, Now 40% Off!
Upgrade your kit with Vertx gear known for its precision fit, rugged construction, and field-tested reliability.
Apparel & Headwear
Pants and essential Vertx wear built for comfort and performance.
Field Gear
Durable clothing and uniform pieces designed for demanding conditions.
Kit up nowAnzac Season Essentials Collections
Get up to 90% off on selected items! Here are our featured sub-collections and find the Anzac Season clearance sale deals that suits your needs:
Apparel & Headwear
Explore discounted apparel and headwear, from berets and badges to hoodies, polos, tees, and more.
Shop NowCollectable & Gifts
Browse collectables and gifts including artwork, awards, badges, jewellery, key rings, bears, and more.
Shop NowBEST SELLER! Field Gear
Explore essential field gear including boots, belts, bags, hydration, protective equipment, and more.
Shop NowExplore Apparel & Headwear Clearance
Browse Collectables & Gifts Clearance
Shop Tactical Gear Clearance
Crossing the Line Collections
Inspired by the naval rite of passage for sailors crossing the equator, this collection features commemorative items. Get up to 40% off.
Fram3d Display Frames - Now 60% Off!
Give your medals, patches, and keepsakes the honour they deserve. Fram3d frames add depth, meaning, and presence to the moments you’re proud of.
- ✓ Display achievements with striking 3D depth.
- ✓ Perfect for medals, patches, and treasured items.
- ✓ Keeps your keepsakes safe for years to come!
EIIR (Queen’s Crown) Collection
Up 80% Off!
Own a Piece of History Before It Disappears Forever
For 70 remarkable years, Australia’s Defence Force, emergency services, and dedicated public servants served under the enduring symbol of Queen Elizabeth II, the EIIR Crown.
From the jungles of Vietnam to peacekeeping missions around the world, from barracks to parade grounds, from cadets to commanders, the EIIR Crown has been worn with pride for generations.
As the nation transitions to the CIIIR King’s Crown, EIIR-branded items are being retired. This is the only moment in history where both versions exist, and soon only one will remain.
SHOP OVER 600+ EIIR PRODUCTS ACROSS:
CIIIR Tudor Crown (King’s Crown) Anzac Collection
A New Crown. A New Chapter of Service.
Honouring Service Under the Tudor Crown
Australia has entered a new chapter in its military history. With the accession of His Majesty King Charles III, the CIIIR Tudor Crown (King’s Crown) now represents the future of Australian service, duty, and remembrance.
Our CIIIR Tudor Crown Anzac Collection marks this historic transition — bringing together carefully designed apparel, badges, gifts, and collectables that reflect the next era of service, while remaining grounded in Anzac tradition.
Commemorate 125 Years of Naval Service
Honour the proud history of the Royal Australian Navy with a commemorative piece designed to be worn, used and remembered.
Commemorate 125 Years of Army Service
Mark this historic milestone with a lasting tribute to the Australian Army—designed to be worn, used and remembered.
