Manic: From Abandoned Puppy to Battlefield Hero

Manic’s story is nothing short of remarkable. Once a tiny, unwanted puppy surrendered to a pound, he had no idea he was destined for greatness. But fate had other plans. As a Belgian Malinois, a breed known for its boundless energy, intelligence, and loyalty, Manic was a natural fit for something bigger. At just one year old, the Australian Defence Force (ADF) saw his potential and purchased him for a mere $8. From that moment, his life changed forever.  

Manic trained hard to become a combat assault dog, working alongside some of Australia’s most elite soldiers. His missions were dangerous, his skills unmatched. He was deployed on multiple tours, both overseas and within Australia, serving with unwavering dedication. The details of his work remain top secret, but what we do know is that he was one of the best. More than 40 military working dogs were deployed by the ADF—tragically, 10 never made it home, and one remains missing in action. 

After years of fearless service, Manic retired in 2021, ready for a well-earned rest. He now lives in the Sutherland Shire with his loving family, but his mission is far from over. 

A New Purpose 

Manic’s journey took a new turn when his family brought him to their local club on ANZAC Day. From the moment he stepped through the doors, he captured hearts. His presence was magnetic, he carried himself with quiet dignity, a dog who had seen and done more than most people could imagine. The club embraced him, making him their first-ever four-legged honorary member. 

Manic at local club on ANZAC Day 

Through Manic, the club learned about the struggles retired military working dogs face. The Australian War Animal Memorial Organisation (AWAMO) and the Veteran Assistance Dog Program work tirelessly to support these incredible animals, but resources are limited. When military dogs retire, the ADF’s responsibility ends. The families who take them in bear the full financial burden, veterinary bills, medications, and end-of-life care can exceed several thousand dollars a year. And because of their age and history, these dogs rarely qualify for pet insurance. 

Manic at Cronulla RSL War Animal Day 

The Fight for Military Working Dogs 

Manic became the face of a movement. The club rallied behind him, raising funds and awareness for AWAMO and for Manic’s own care. He attended every commemorative event, making the first throw at Two-Up on ANZAC Day, leading the opening of the club’s memorial garden, and even appearing on live TV. He took the stage at the Clubs NSW Awards Night, proudly accepting recognition for the club’s incredible fundraising efforts. 

Manic at Cronulla RSL Clubs’s NSW Awards 

Manic wears his medals with pride, not as decorations, but as symbols of the lives he’s touched. Because of him, the club has raised an astonishing $29,000 to support AWAMO and retired military working dogs. His story is changing how we think about these loyal, hardworking animals who give everything and ask for nothing in return. 

Though Manic no longer serves in combat, his mission continues. He reminds us all of the sacrifices made, not just by humans, but by the incredible animals who stand beside them. And thanks to him, those sacrifices are finally getting the recognition they deserve. 

Support AWAMO Through the Purple Poppy Collection 

Military Shop, a proud supporter of AWAMO, continues to raise funds for this vital cause through the Purple Poppy Collection. To date, Military Shop has raised over $50,000 to support the recognition and care of war animals like Manic. The Purple Poppy honours all animals – great and small – who have served alongside our military, search and rescue, and law enforcement teams. 

Every purchase from the Purple Poppy Collection supports AWAMO’s mission. To make a difference and continue to support retired military working dogs, visit Military Shop's Purple Poppy Collection. 

Nigel Allsopp's Reflection on Manic's Journey and the Importance of Post-Service Support for Military Dogs 

Nigel first heard about Manic from a friend at the RSL, and what stood out to him was the dog's incredible story and the way he had served with such distinction. 

When Nigel met Manic in person, he was immediately impressed by how alert and confident he was, a true veteran dog. 

The transition from active service to retirement for military working dogs like Manic is gradual. "It’s slow at first, just like a human warrior," Nigel explains. "But once they relax, they settle down into a new life." 

Post-service support for military dogs is a key issue. Nigel points out that, unlike veteran human soldiers, the government does not provide fiscal support for service dogs when they retire. This lack of assistance makes it even more important for organisations like AWAMO to step in. 

Manic is a powerful ambassador for retired military working dogs because he is still living. "Many veteran dogs have passed due to age and combat casualties, but Manic represents them all, past and present," Nigel says. "People can see him and hear his story, which is incredibly impactful." 

When asked about a moment that really showed Manic's impact, Nigel shared that while he hasn't seen it face-to-face, he’s witnessed the reaction on TV, where many people are moved by his journey. 

In terms of changes, Nigel would like to see the government issue an ID card, similar to the Veterans Gold Card, for retired military working dogs. This would help cover their medical costs at veterinarians, ensuring they continue to receive the care they deserve after years of loyal service.