Army Shop Gives Back with $13,000 Donation to Army Relief Fund

For over 30 years, BrandNet has supported Government and Corporate Australia through inspired designs and beautifully crafted products. We have worked with some of Australia’s most trusted and influential brands. Our team has delivered brand development and brand enhancement strategies for thousands of clients, including all levels of government, charities, community organisations, national sporting bodies and police and emergency services.

The Army Shop is operated by BrandNet under an Intellectual Property Deed with the Commonwealth of Australia. Army Shop stocks a wide variety of products that celebrates Army, past and present: gifts, graduation & farewell presents, uniform items, field gear, medals and more. We have supported milestone events like the Centenary of Army and various Corps anniversary celebrations. Further, all Army branded products have been authorised for production by the Australian Army and contribute to the Army Relief Trust Fund.

This year, BrandNet donated $13,000 to the Army Relief Trust Fund for sales realised over the last financial year. 

"Donations like this go a long way in assisting through loans for serving members and grants for reservists and ex-serving," says Lt. Col Caroline Kelly.  "Army members can be assured that when they purchase Army Shop products, they are indirectly giving to the Army Community and I thank the Army Shop for their wonderful support."

ARTF Committee Trust Member RSM CMA wO1 Michael Clark, Army Shop Branch Manager Caris Ebeling  LTCOL Caroline Kelly.

"We hope this donation continues to help with the great work the ARTF do to support those who have served and are currently serving," says Stephen Davie, managing director of BrandNet. 

The BrandNet Group is one of Australia's biggest private donors to military and service-linked charities. Over the years BrandNet has given thousands of hours in support of organisations dedicated to improving the lives of current and former serving members and their families and has donated more than $1 million in direct funding. The company has also helped thousands of veteran organisations raise millions of dollars for their charities and have engaged millions of people in sharing our nation’s proud military history.

Read more about BrandNet's community support here.