Our Blog
Anzac Day Brunch
If the Anzac Day blockbuster between Essendon and Collingwood has become one of our biggest national sporting events, the pre-game ANZAC Brunch is one of the most anticipated.
Designed to pay tribute to the servicemen and women of Australia, the Brunch remembers the legendary courage, sacrifice, endurance and mateship, that defines the ANZAC spirit, as the epic game itself between Essendon and Collingwood on April 25th. Attended by loyal members, as well as an array of AFL-loving celebrities, along with former players and coaches, this year was as spectacular as expected.
The haunting artwork, “Unknown Soldier” by George Petrou provided a powerful backdrop. This artwork is part of the poignant release 'The Art of Sacrifice.' Photo courtesy of AFL Photography.
Each year, the ANZAC Day Brunch program features special guests to share stories of Australian military history and endeavour. This year, the supporters had the privilege to hear from investigative reporter, Ross Coulthart, artist George Petrou and equine therapist Dean Mighell.
Ross’ book and television documentary, “The Lost Diggers” is a riveting story of the hunt for a rumoured treasure trove of images of Australian troops - antique glass photographic plates taken in the French town of Vignacourt during the First World War. Meanwhile, Melbourne artist George Petrou has a deep passion for WWI history. George talked about his inspiration in creating his collection “Reflection of the Lost Diggers of Vignacourt”. It comprises 14 detailed portraits of some of “The Lost Diggers”. They also feature in his book “The Art of Sacrifice.” Finally, Dean Mighell is the Founder, Director and a Practitioner of The Path of the Horse, a self-funded, registered Charity providing vital support for returned veterans through equine therapy.
BrandNet provides military commemorative items for each guest, as well as raffle and silent auction prizes. Photo courtesy of AFL Photography.
The talent was equally huge, all on show at this year’s ANZAC Day Brunch included a rousing version of the national anthem and “You Raise Me Up” by Harrison Craig, host Tony Jones, comedian Dave O'Neil, the Australian Youth Band Drumline, former Essendon FC champions Gary O'Donnell and Tom Bellchambers and former Collingwood FC star Gavin Crosisca plus the engaging auctioneer, Mark Basilone from Biggin & Scott Maribyrnong.
Comedian Dave O'Neil and the Anzac Bear shared the stage. Photo courtesy of AFL Photography.
"The ANZAC Day Brunch and BrandNet - owner of the Military Shop, Navy Shop, Army Shop, and Air Force Shop - has a connection that stretches back for years. "It is always an honour and our great pleasure to support organisations and events like this that support our Anzacs," says Stephen Davie, managing director of BrandNet.
In addition to the military memorabilia and merchandise for the event, BrandNet provides support via promotional opportunities in the lead up to Anzac Day. "BrandNet's assistance really does polish this event to be a stand out on the AFL Calendar each year," says Andrea Dixon, Executive Manager.
