6 Ways To Optimise Your Fundraising This Year

Fundraising is the lifeblood of many organisations, but in an increasingly competitive landscape, standing out and maximising your efforts is more important than ever. Whether you’re supporting a military cause, a community project, or a charitable initiative, a strategic approach can make all the difference.

In this guide, we’ll explore six powerful ways to enhance your fundraising efforts, boost engagement, and ensure your cause gets the support it deserves. From leveraging digital tools to creating compelling campaigns, these tips will help you raise more funds and build lasting connections with your supporters.

1. Engage Local Retailers Early to Help You Fundraise.

Use our retail packs for your fundraising this year. Designed for engagement and easy to set-up, the retailers' support will create significant good will in the community and will help their customers engage with our proud Anzac traditions. With a clean and compact design, each box is easily popped onto the counter for quick display. Plus, you can replenish the contents of each pack as you go.  Read more here.

Veterans Support Merchandise & Display Stand

$662.73

A prepacked retail display specifically created to help fundraise for supporting veterans through local community retailers. This compact display is a fantastic way to take...… read more

2. Tap Into The Animal Lovers In Your Community.

The Purple Poppy Collection is a beautiful collection perfect for animal lovers and will help your supporters commemorate this sacrifice. Purchase of this collection goes to supporting the work of the Australian War Animal Organisation (AWAMO).

Pearl-finish Purple Poppy Limited-Edition Lapel Pin

$22.73

This elegant limited-edition lapel pin features a gold-plated purple poppy, individually numbered and limited to just 1,000 units. The luxurious pearlescent finish of its purple...… read more

3. Offer Your Community An Enduring Connection To The Birthplace of the Anzac Spirit.

The Sands of Gallipoli gives a supporter a more personal and enduring connection to the birthplace of the Australian spirit. For almost 20 years, our Sands of Gallipoli collections have honoured our diggers and inspired pride and courage. Every release includes pieces that contain actual sands collected from the landing beach at Anzac Cove, Gallipoli. Discover the Sands of Gallipoli Collection here.

Our Spirit Limited Edition Sands of Gallipoli Lapel Pin

$22.73

A stunning addition to any lapel or collection, the sensational new Our Spirit Limited Edition Sands of Gallipoli Lapel Pin is a wonderful commemorative item....… read more

4. Highlight the special bond with Australia and New Zealand With The Brothers In Arms Collection as well as the Australia and New Zealand Collection.

The Brothers In Arms Collection is part of the best-selling Poppy Mpressions range and features the vibrant artwork by celebrated artist Adriana Seserko. Australian eucalyptus leaves and New Zealand silver ferns fronds are entwined amongst the spray of Flanders poppies, evoking the bond forged from the shared military history of the two nations. Discover the collection here.

Throughout the Australia and New Zealand collection meanwhile, the artwork inspired by the WWI illustration 'A.N.Z.A.C' by W. Otho Hewett is featured as a profound reminder of the loyalty and mateship between the forces. The second beautiful artwork featured in the collection is ‘The Spirit – Gallipoli Landing 1915’ by David Rowlands, a poignant and emotive work capturing the early landings in 1915. Explore the collection here.

Australia & New Zealand Gallipoli Drink Cooler

$9.05

The Australia & New Zealand Gallipoli Drink Cooler is the new must-have for barbeques and camping trips. This eye-catching cooler features unique artwork inspired by...… read more

5. Help share the Australian Light Horse Legacy across all ages.

The Australian Light Horse (ALH) has a story worth telling. The floppy Light Horse Plush Toy, for example, is a beautiful gift or collectable and a wonderful way to share Australia's proud military history with every age. RRP $27.90, your price: $15.25 ex GST. Explore the Australian Light Horse collection here.

Animals in War Horse Charm

$14.50

The silver-plated Remember charm, depicting a horse in a rearing position within a sleek silver circle, is a powerful tribute to the invaluable role animals...… read more

6. Showcase tangible ways of celebrating Courage, Honour and Sacrifice.

Courage Honour Sacrifice Collection is inspired by the iconic imagery of the Tomb of the Unknown Soldier at the Australian War Memorial in Canberra. This collection is sure to resonate deeply and make a significant impact. Discover a wide array of exceptional items that beautifully embody these values, from stylish headwear to exquisite pins, from limited edition figurines to practical notebooks and drinkware, this new collection has something for everyone here.

Courage Honour Sacrifice Bar Runner

$33.59

The Courage, Honour, Sacrifice: We Will Remember Them bar runner is a powerful tribute to the brave men and women of the Royal Australian Navy,...… read more

Courage Honour Sacrifice: We Will Remember Them Figurine

$135.45

This stunning Courage, Honour, Sacrifice: We Will Remember Them* figurine is a remarkable tribute, crafted with exquisite attention to detail. The figurines, made from cold...… read more